Streaming media video at Townhall.com

My employer just launched a new video section in partnership with ROO, an online video streaming service. StreamingMedia.com has the story. “Web-based publications and communities depend on compelling, targeted content to keep their visitors and participants engaged and active,” said Robert Petty, CEO of ROO. “Townhall’s devoted and passionate community members will be able to…

Branding through Behind the Scenes Video

I was uploading some behind the scenes video of a Republican presidential candidate, and was amazed at how a un-scripted casual video can make a huge positive difference in image building. Up to this point, I have not seen this particular candidate in a positive light. My impression has been that he is a typical…

Governor Richardson and YouTube Political Ads

Townhall.com’s Matt Lewis commented on Bill Richardson’s new TV ads and calls them brilliant. Proof it doesn’t take a ton of money to make a good web ad … I can glean a few key lessons from these ads. First, as it seems Governor Richardson’s campaign is doing, YouTube is a great place to “Focus…

Presidential campaigns and the Internet

In case you haven’t seen it yet, a great stop for tracking what the presidential candidates are doing online (on both sides of the political spectrum) is TechPresident. Joshua Levy has a Daily Digest of the day’s activities or news of interest. For today, for example, he writes about TechPresident blogger David All and his…

Refreshingly new way to engage people with political advertising

This is fascinating! I can see the power of this technique in advertising. Can you imagine a manufacturer doing this with a popular product, and asking their product users to post replies? TechPresident contributor Steve Garfield writes about it here. John Edwards sent out an email yesterday promoting an “emergency” ad protesting President Bush’s veto…

On My Radar This Morning: iMedia

I don’t really like these link round up posts — they usually mean I’m short on time, and high on stress. But, I wanted to pass along some interesting tidbits I’m checking out this morning. First up, two posts from iMedia Connection. ~ Find Your Email Mojo in 5 Steps According to a Direct Marketing…

Congressman Ron Paul Dorm Room Interview on CHBN

I have been following James Kotecki’s videos for a short while, and actually got to meet him at a DC event earlier this year. He’s a leading voice for the use of online video in political campaigns, and has quite a few “firsts.” Here is another one — I liked it so much I am…

FOR IMMEDIATE RELEASE: A New Look at an Old Format

Good article today by Jeff Mascott, Managing Director at Adfero Group. Interesting thoughts, though I think in the case of local markets–with short staffed local media pressed for good stories–the press release still has a lot of power. …it is time to take a fresh look at press releases, in terms of both their format…

Email Opt-In: Opportunity to engage and commit

Email Opt-In is not just about legal compliance; its about getting your subscriber to commit to your organization. I had the opportunity to record this short clip at this year’s Politics Online conference here in DC.

Larry Chase’s 9 Best Practices for Publishing an Email Newsletter

I found this while doing research for tonight’s LI presentation. I took out two of them that I didn’t think where relevant to non-profits or political organizations, but Chase’s summary really does give an overview of things to watch for when developing your email publishing. Here is the inside track on what to pay attention…