In the new product launch world, it’s a metaphorical blood bath out there. According to Harvard Business School professor Clayton Christensen, each year more than 30,000 new consumer products are launched, yet 80% of them fail in some way. The sad part is that often the problem did not lay with the product itself. Another…
Category: Online Strategy
Thoughts on International Domains and Usability
I responded to a question on Linked about the use of domains. Here is the original question: I am about to start an internet marketing campaign in Canada for a product that I am importing from the USA. Their website (example) is http://www.CoolProduct.com, my question is: do I promote http://www.CoolProduct.ca, or http://www.CoolProductCanada.com, in my marketing?…
Streaming radio station’s audio on an ad-driven website?
LinkedIn member, Kelley Boster, Owner at Corporate Promotions & Incentives LLC. asked a compelling question through the LinkedIn Answers section. Would Radio Stations allow their streaming to be accessed on other websites? I have a Client who’s primary product is website advertising and we would like to see if we can add the “sound” dimension…
RelevantNoise: Keeping track of the political buzz
I’m a big politics buff, so I thought this article was rather interesting as it brings together my interest in interactive media and the world of politics (and its related to a tool I have used and can recommend). Bloggers and social media enthusiasts on the Internet have weighed in on the recent McCain –…
How can offline marketing support online marketing and vice versa
I came across a great question in LinkedIn Answers and I think I’ll share it here. The question from Ann Lacres was, “How can offline marketing support online marketing and vice versa?” Here is my 2 cents: Online marketing can serve as another way to better segment your marketing dollars. So, while you can do…
Bold: Modernista goes “siteless”
Marketnig Vox is reporting that Boston-based Modernista dismantled their site, and is going “web 2.0” with their new modernista.com destination. I think this has to be the gutsiest web strategy I’ve seen, specially when considering it’s from an ad agency. When users “Google” the agency and click on Modernista, they are brought to the same…
Connecting your organization with new media
Rob Neppell just launched a new company: Kithbridge, Inc. was launched as an evolution of one of the blogosphere’s original and most successful blog-tracking sites, The Truth Laid Bear. While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses,…
Online Campaign Strategy
I had the opportunity to present to a group of college students from Patrick Henry College at a weekend Leadership Institute Campaign School in Arlington. Great audience — very attentive and focused, with good questions all through out the hour 1/2. Here is my power point, provided via SlideShare.net. http://s3.amazonaws.com/slideshare/ssplayer.swf?id=105761&doc=using-the-force-winning-the-battle-online4184
What The Internet Can Do For Your Candidacy
Here is a Power Point for a presentation I gave to a group of aspiring UK conservative politicos. You can also see it over at SlideShare.net and vote on it. http://s3.amazonaws.com/slideshare/ssplayer.swf?id=92206&doc=what-the-internet-can-do-for-your-candidacy3893
Show me, don’t tell me.
Stop the Presses makes the argument that a YouTube video is more powerful than a press release when it comes to trying your case in the courts of public opinion. One video on YouTube–whether it be comparing two songs recorded 25 years apart or showing a laptop battery exploding–is infinitely more compelling than a press…
Closer look at alternate-reality games
Earlier, I wrote about a mystery movie trailer I saw before the Transformers movie. It turns out it may be a part of a complex game-based buzz-marketing technique called Alternative Reality Games. The trailer reveals it’s for a 2008 Paramount film from wunderkind producer J.J. Abrams (“Felicity,” “Alias,” “Lost”), and virtually no other details, so…
Tarquini : Blasting the Myth of the Fold
This was an interesting article for me as I come from a Journalism background. This article is a must read if you are involved in web layout design. It deals with the classic battle to place all the “good stuff” above the fold, which usually results in a crammed and cluttered layout. Stop worrying about…