6 Ingredients for a Winning Product Marketing Strategy

In the new product launch world, it’s a metaphorical blood bath out there. According to Harvard Business School professor Clayton Christensen, each year more than 30,000 new consumer products are launched, yet 80% of them fail in some way. The sad part is that often the problem did not lay with the product itself. Another…

Streaming radio station’s audio on an ad-driven website?

LinkedIn member, Kelley Boster, Owner at Corporate Promotions & Incentives LLC. asked a compelling question through the LinkedIn Answers section. Would Radio Stations allow their streaming to be accessed on other websites? I have a Client who’s primary product is website advertising and we would like to see if we can add the “sound” dimension…

RelevantNoise: Keeping track of the political buzz

I’m a big politics buff, so I thought this article was rather interesting as it brings together my interest in interactive media and the world of politics (and its related to a tool I have used and can recommend). Bloggers and social media enthusiasts on the Internet have weighed in on the recent McCain –…

How can offline marketing support online marketing and vice versa

I came across a great question in LinkedIn Answers and I think I’ll share it here. The question from Ann Lacres was, “How can offline marketing support online marketing and vice versa?” Here is my 2 cents: Online marketing can serve as another way to better segment your marketing dollars. So, while you can do…

Bold: Modernista goes “siteless”

Marketnig Vox is reporting that Boston-based Modernista dismantled their site, and is going “web 2.0” with their new modernista.com destination. I think this has to be the gutsiest web strategy I’ve seen, specially when considering it’s from an ad agency. When users “Google” the agency and click on Modernista, they are brought to the same…

Connecting your organization with new media

Rob Neppell just launched a new company: Kithbridge, Inc. was launched as an evolution of one of the blogosphere’s original and most successful blog-tracking sites, The Truth Laid Bear. While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses,…