Stop the Presses makes the argument that a YouTube video is more powerful than a press release when it comes to trying your case in the courts of public opinion.

One video on YouTube–whether it be comparing two songs recorded 25 years apart or showing a laptop battery exploding–is infinitely more compelling than a press release describing the same situation.

To quote 70s rock icons Rush: “Show me, don’t tell me.“

It works both ways — your customer might put up a video showing how bad (or how great) your product works, AND your marketing or communications team can use it to show your product’s great features.