6 Ways to Establish Your Subject-Matter Expertise

This was previously published on LinkedIn. An email marketing professional recently asked, “How can I stand out in the email marketing industry as an expert even if I’m not known?” This is a great question for anyone trying to kick start a career in any field, and thankfully the internet has made it easier than…

Effective Management: 4 Tips That Help Retain Top Talent

Previously published on LinkedIn. One of the most important skills that a leader must develop and practice is people management. And as a lot of research shows, how you manage your team can have the biggest impact on your organization’s ability to retain top talent. Regardless of the kind of organizational structure you lead under,…

4 Lessons on Leadership

It has been just over one year since I took on a commitment with the Consumer Fabrics North American marketing team at W.L. Gore & Associates. If you’re a student of management practices, you’ve probably read about how Gore is an organization with a unique culture and a different approach to organizational structure and leadership….

3 Tips to Building a Winning Email Marketing List

An article published December 3rd by eMarketer noted some of the common challenges publishers are facing with their email marketing efforts. US publishing professionals’ responses indicated that they were facing challenges with simple email marketing tactics including list growth and list maintenance. List growth was the most common hurdle, cited by the majority of respondents,…

5 Ways to Build Trust With Your Email Audience

It goes without saying that if you’re doing email marketing, there are right ways to go about initiating, engaging and maintaining that one-to-one relationship with your customers. The term thrown around is “best practices”, but the basic idea is that you should treat your email audience with respect and like real human beings. You need…

4 Tips For Being Effective On Instagram

First, whether you had the day off and spent it relaxing, or you had a regular work day, for those in the US, best wishes on this Labor Day. I spent a great day with visiting friends in the morning, and with the family in the afternoon. But, today is the first Monday of the month,…

Intro to Parallax Scrolling

Here are some interesting insights on Parallax Scrolling I recently learned as I researched the design technique, and explored its potential and limitations. I found a Wikipedia entry that describes it this way: Web designers began incorporating parallax scrolling in 2011, using HTML5 and CSS3. Websites with parallax backgrounds are becoming an increasingly popular strategy,…

The Anatomy of a Link

I’m doing a lot of reading on SEO these days, and learning a lot. Thought I would share a simple starting point for understanding SEO. Here is a basic explanation from SEOMoz: Just as search engines need to see content in order to list pages in their massive keyword-based indices, they also need to see…

3 Tips To Better Email Preheader Text…& Other Insights.

In my last post on this series, I said I would be writing a 5 part series on 5 elements of effective mobile optimized email creative. Before I get into the 2nd topic on the series, I want to share some context and tools you might use to help you do mobile optimized email marketing…

7 tips to get your emails into Gmail’s primary inbox

I came across a blog post by a blogger by the name of Luke Guy who did some interesting testing to determine what seems to cause an email to land in Gmail’s primary inbox vs their new promotions tab. For those of you catching up on this, mid last year, Google’s Gmail email service updated their…