As you work to enhance your organization’s marketing and communications organizational structure, improve team collaboration processes, and increase marketing effectiveness, look for these six pillars.
Six Traits of a Strategic Leader
There are different kinds of leaders, and organizations usually need leaders of all types in different roles. Recently, I challenged myself to explore and consider what characteristics are important particularly for the kind of leader who is able to think strategically.
There are many traits inherent to a strategic leader, but here I’ll share six I’ve seen in action – I’ve striven to apply these in my own leadership approach.
Working Remote & Resources for kids during COVID-19 Crisis
Below, I put together a list of resources you might find useful to get your kids excited about learning on their own. Most of these are either online, video or software based, so these resources should engage your kids deeply–we all know how kids are with screens. As parents, don’t be afraid to use their digital-oriented nature to your advantage during this challenging time.
Q & A: What is an easy/fast change you can make to an email marketing process that will lead to the most beneficial results?
Q & A: What is an easy/fast change you can make to an email marketing process that will lead to the most beneficial results?
4 Marketing & Digital Trends in 2020
As the year comes to end, its time to look forward and explore what changes the new year might bring.
China Marketing: Insights for Success
Most companies doing business globally have to contend with the unique cultural and technical dynamics of sales and marketing in the Chinese markets. If your brand is just starting out in the market, you’ll be facing a steep learning curve. Even if you’ve been doing business in China for a while, marketing teams still have…
Leadership is not about being the smartest person in the room
Leadership is not about being the smartest guy in the room. Strong leaders have to overcome and set aside natural insecurities and bring together talented people. Leadership is about empowering others to do great work!
6 Ingredients for a Winning Product Marketing Strategy
In the new product launch world, it’s a metaphorical blood bath out there. According to Harvard Business School professor Clayton Christensen, each year more than 30,000 new consumer products are launched, yet 80% of them fail in some way. The sad part is that often the problem did not lay with the product itself. Another…
Q&A: I want to start growing my email marketing list. Any suggestions?
Q&A: I want to start growing my email marketing list. Any suggestions? A) The focus of email marketing list building should be on providing utility, value or entertainment to your subscribers.
4 Leadership Behaviors To Look For in Top Performers
Every company out there talks about wanting to hire the best, and the smart ones work to develop a strong culture that both attracts great performers and nurtures employees to greater productivity and contributions. All companies make efforts to encourage diverse hiring and recognize the value of corporate culture where differences are leveraged for improved…
6 Ways to Establish Your Subject-Matter Expertise
An email marketing professional recently asked, “How can I stand out in the email marketing industry as an expert even if I’m not known?” This is a great question for anyone trying to kick start a career in any field, and thankfully the internet has made it easier than ever before to establish yourself as…
4 Lessons on Leadership
It has been just over one year since I took on a commitment with the Consumer Fabrics North American marketing team at W.L. Gore & Associates. If you’re a student of management practices, you’ve probably read about how Gore is an organization with a unique culture and a different approach to organizational structure and leadership….