The Six Pillars of Impactful Communications

As you work to enhance your organization’s marketing and communications team structure, improve team collaboration processes, and increase marketing effectiveness, look for these six pillars.

How The Twitter Algorithm is Changing

As widely reported, and as promised by Elon, Twitter has published the code that manages what tweets show up on your timeline to the well known developers website, GitHub. Twitter put out a blog post explaining the decision. The blog post details what the algorithm evaluates when determining which tweets to feature in the For You timeline and how it ranks and filters them.

Six Traits of a Strategic Leader

There are different kinds of leaders, and organizations usually need leaders of all types in different roles. Recently, I challenged myself to explore and consider what characteristics are important particularly for the kind of leader who is able to think strategically.

There are many traits inherent to a strategic leader, but here I’ll share six I’ve seen in action – I’ve striven to apply these in my own leadership approach.

4 Leadership Behaviors To Look For in Top Performers

Every company out there talks about wanting to hire the best, and the smart ones work to develop a strong culture that both attracts great performers and nurtures employees to greater productivity and contributions. All companies make efforts to encourage diverse hiring and recognize the value of corporate culture where differences are leveraged for improved…

China Marketing: Insights for Success

Most companies doing business globally have to contend with the unique cultural and technical dynamics of sales and marketing in the Chinese markets. If your brand is just starting out in the market, you’ll be facing a steep learning curve. Even if you’ve been doing business in China for a while, marketing teams still have…

6 Ingredients for a Winning Product Marketing Strategy

In the new product launch world, it’s a metaphorical blood bath out there. According to Harvard Business School professor Clayton Christensen, each year more than 30,000 new consumer products are launched, yet 80% of them fail in some way. The sad part is that often the problem did not lay with the product itself. Another…

6 Ways to Establish Your Subject-Matter Expertise

An email marketing professional recently asked, “How can I stand out in the email marketing industry as an expert even if I’m not known?” This is a great question for anyone trying to kick start a career in any field, and thankfully the internet has made it easier than ever before to establish yourself as…

4 Lessons on Leadership

It has been just over one year since I took on a commitment with the Consumer Fabrics North American marketing team at W.L. Gore & Associates. If you’re a student of management practices, you’ve probably read about how Gore is an organization with a unique culture and a different approach to organizational structure and leadership….