7 tips to get your emails into Gmail’s primary inbox

I came across a blog post by a blogger by the name of Luke Guy who did some interesting testing to determine what seems to cause an email to land in Gmail’s primary inbox vs their new promotions tab. For those of you catching up on this, mid last year, Google’s Gmail email service updated their…

Writing Subject Lines for Mobile Optimized Email

For the next 5 posts, I’ll be sharing the 5 elements of effective mobile optimized email creative. Through these, I’ll be breaking down the important sections of an email creative, starting with tips on writing subject lines, covered in this post. Every marketer must keep sight of the goal — a successful and positive interaction…

Ready or not, here it comes!

Mobile Marketing Daily reports that tablet shipments will overtake PCs in 2015. More than a geeky piece of techy news, this has real and practical implications for digital marketers everywhere. Today, not tomorrow. I present two key questions you should have already been asking a while back, but if not, you should ask now: Navigation:…

Re-engagement Email Campaigns: Sender Reputation and Inactive Emails

Just came across a great article by George Bilbrey, the president of Return Path. He is a recognized expert in email sender reputation and deliverability and writes about the importance of re-engagement email campaigns. If you are getting started in email marketing, or you work with email targeting and segmentation, this is a good article…

2 Reasons Why Engagement Matters for Email Marketing

Over the past year, I have been working extensively on email deliverability. In the past, “email deliverability” was relegated to the few smart techie folks at your ESP who handled your sender IP. In days gone past, you could run your email through a spam checker, and avoid “spammy” words in your subject line or…

Email Marketing 101

This is a training presentation I did at a local chamber of commerce session. It covers some of the basic principles of email marketing, as well as the key best practices to help you succeed in kicking off your email marketing program (or take it to the next level). You might want to put the…

Elements of a Winning Email Marketing Program

I’ll start with declaring that I would consider email a “mature” marketing channel. Yet, there are still many out there trying to figure out how to do email marketing right. After years of experience doing email marketing, I would say that there are 4 key elements to create a winning Email Marketing Program, maximize the…

5 Benefits of Email Marketing: Part 1

In June of 2013, I had the opportunity to present a workshop to a group of local small business owners and entrepreneurs in the Cecil County area. The presentation focused around the basic principles of email marketing, and covered basic steps to getting started with email marketing. The presentation is embedded below, but I thought…

Intentional New Year Planning: 2 Benefits

It’s a new year, so it’s that time when people start thinking about what they hope and dream 2014 will look like. For years, my wife and I have struggled to find an approach to doing yearly family planning. As our family has grown, the challenges of “winging it” have become more significant. So, last…