The Anatomy of a Link

I’m doing a lot of reading on SEO these days, and learning a lot. Thought I would share a simple starting point for understanding SEO. Here is a basic explanation from SEOMoz: Just as search engines need to see content in order to list pages in their massive keyword-based indices, they also need to see…

3 Tips To Better Email Preheader Text…& Other Insights.

In my last post on this series, I said I would be writing a 5 part series on 5 elements of effective mobile optimized email creative. Before I get into the 2nd topic on the series, I want to share some context and tools you might use to help you do mobile optimized email marketing…

7 tips to get your emails into Gmail’s primary inbox

I came across a blog post by a blogger by the name of Luke Guy who did some interesting testing to determine what seems to cause an email to land in Gmail’s primary inbox vs their new promotions tab. For those of you catching up on this, mid last year, Google’s Gmail email service updated their…

Writing Subject Lines for Mobile Optimized Email

For the next 5 posts, I’ll be sharing the 5 elements of effective mobile optimized email creative. Through these, I’ll be breaking down the important sections of an email creative, starting with tips on writing subject lines, covered in this post. Every marketer must keep sight of the goal — a successful and positive interaction…

Ready or not, here it comes!

Mobile Marketing Daily reports that tablet shipments will overtake PCs in 2015. More than a geeky piece of techy news, this has real and practical implications for digital marketers everywhere. Today, not tomorrow. I present two key questions you should have already been asking a while back, but if not, you should ask now: Navigation:…

Re-engagement Email Campaigns: Sender Reputation and Inactive Emails

Just came across a great article by George Bilbrey, the president of Return Path. He is a recognized expert in email sender reputation and deliverability and writes about the importance of re-engagement email campaigns. If you are getting started in email marketing, or you work with email targeting and segmentation, this is a good article…

2 Reasons Why Engagement Matters for Email Marketing

Over the past year, I have been working extensively on email deliverability. In the past, “email deliverability” was relegated to the few smart techie folks at your ESP who handled your sender IP. In days gone past, you could run your email through a spam checker, and avoid “spammy” words in your subject line or…