2 Reasons Why Engagement Matters for Email Marketing

Over the past year, I have been working extensively on email deliverability. In the past, “email deliverability” was relegated to the few smart techie folks at your ESP who handled your sender IP. In days gone past, you could run your email through a spam checker, and avoid “spammy” words in your subject line or…

Email Marketing 101

This is a training presentation I did at a local chamber of commerce session. It covers some of the basic principles of email marketing, as well as the key best practices to help you succeed in kicking off your email marketing program (or take it to the next level). You might want to put the…

Elements of a Winning Email Marketing Program

I’ll start with declaring that I would consider email a “mature” marketing channel. Yet, there are still many out there trying to figure out how to do email marketing right. After years of experience doing email marketing, I would say that there are 4 key elements to create a winning Email Marketing Program, maximize the…

5 Benefits of Email Marketing: Part 1

In June of 2013, I had the opportunity to present a workshop to a group of local small business owners and entrepreneurs in the Cecil County area. The presentation focused around the basic principles of email marketing, and covered basic steps to getting started with email marketing. The presentation is embedded below, but I thought…

Intentional New Year Planning: 2 Benefits

It’s a new year, so it’s that time when people start thinking about what they hope and dream 2014 will look like. For years, my wife and I have struggled to find an approach to doing yearly family planning. As our family has grown, the challenges of “winging it” have become more significant. So, last…

500 Words a Day Challenge

Keeping on the theme of it being a new year, I’ve decided to join hundreds of other writers in a 31 day writing challenge. This is my first entry, and as I think about what I hope to get out of this stretching exercise, I can’t help but think about my 2013 stretching exercise (now…

Video: Twitter in Plain English

From the archives: I found a great video by Lee Lefer over at YouTube. Its sort of a “Twitter for Dummies”–great primer if you’re still not quite sure what is the point of Twitter.

Tech-Wise Parenting: Redeeming the time (Part 1 of 2)

Ephesians 5:15-18 tells us, “15 Be very careful, then, how you live—not as unwise but as wise, 16 making the most of every opportunity, because the days are evil. 17 Therefore do not be foolish, but understand what the Lord’s will is. 18 Do not get drunk on wine, which leads to debauchery. Instead, be filled with the Spirit….”

Tech-wise parenting: eReader & Accountability

The privilege and freedom to use electronic devices should be tied to simply having the technical ability to use it, but rather to the maturity and character to be Godly in what we do with it.