This is a training presentation I did at a local chamber of commerce session. It covers some of the basic principles of email marketing, as well as the key best practices to help you succeed in kicking off your email marketing program (or take it to the next level).

You might want to put the presentation in full screen to be able to read some of the smaller font — the deck was originally created for a large projected screen.

[slideshare id=30764173&doc=emailmarketingforlocal-anoverview-140203122809-phpapp01]