Email Marketing 101

This is a training presentation I did at a local chamber of commerce session. It covers some of the basic principles of email marketing, as well as the key best practices to help you succeed in kicking off your email marketing program (or take it to the next level). You might want to put the…

Helping Fix Email Inbox Overload

Learn about the cost and negative impact of poor email management and an out-of-control inbox. Also, learn the action-based approach to achieve a “zero inbox” with your email. Increase your productivity by learning to be a better email sender and a better manager of your email inbox.

Leadership Institute Training

Some days ago, I had the opportunity to give a session on Internet and Email marketing to a group of students at the Leadership Institute. I had a picture taken (so I could show off) and I finally got around to put it up. According to the session feedback forms I got back, I didn’t…

Larry Chase’s 9 Best Practices for Publishing an Email Newsletter

I found this while doing research for tonight’s LI presentation. I took out two of them that I didn’t think where relevant to non-profits or political organizations, but Chase’s summary really does give an overview of things to watch for when developing your email publishing. Here is the inside track on what to pay attention…

Keys to Victory: Internet & Email

I’ve been asked to talk to students at the Leadership Institute on a workshop titled “Keys to Victory: Internet & Email.” I’m looking forward to giving the LI students practical tips on how to use the internet and email to achieve advocacy success. Some of the areas I’m going to be covering include: – Email…

More Tips for Winning in a Web World

These tips and ideas came from the AdFero Viral marketing workshop I attended in January. I thought it would be worth re-posting. A messaging tools must NOT turn into a spamming tool. Any messaging system has to be careful about not being to aggressive.The key is to find people of like-mind, and work to form…