3 Tips to Building a Winning Email Marketing List

An article published December 3rd by eMarketer noted some of the common challenges publishers are facing with their email marketing efforts. US publishing professionals’ responses indicated that they were facing challenges with simple email marketing tactics including list growth and list maintenance. List growth was the most common hurdle, cited by the majority of respondents,…

3 Tips To Better Email Preheader Text…& Other Insights.

In my last post on this series, I said I would be writing a 5 part series on 5 elements of effective mobile optimized email creative. Before I get into the 2nd topic on the series, I want to share some context and tools you might use to help you do mobile optimized email marketing…

Writing Subject Lines for Mobile Optimized Email

For the next 5 posts, I’ll be sharing the 5 elements of effective mobile optimized email creative. Through these, I’ll be breaking down the important sections of an email creative, starting with tips on writing subject lines, covered in this post. Every marketer must keep sight of the goal — a successful and positive interaction…

Re-engagement Email Campaigns: Sender Reputation and Inactive Emails

Just came across a great article by George Bilbrey, the president of Return Path. He is a recognized expert in email sender reputation and deliverability and writes about the importance of re-engagement email campaigns. If you are getting started in email marketing, or you work with email targeting and segmentation, this is a good article…

2 Reasons Why Engagement Matters for Email Marketing

Over the past year, I have been working extensively on email deliverability. In the past, “email deliverability” was relegated to the few smart techie folks at your ESP who handled your sender IP. In days gone past, you could run your email through a spam checker, and avoid “spammy” words in your subject line or…

Email Marketing 101

This is a training presentation I did at a local chamber of commerce session. It covers some of the basic principles of email marketing, as well as the key best practices to help you succeed in kicking off your email marketing program (or take it to the next level). You might want to put the…