Morgan Steward wrote some great thoughts in today’s Email Insider e-newsletter. The basic thought is that our peers don’t understand the value of what we do. He gives several reasons why, but one in particular resonated with my own personal experience. Email lives at the center of a conflict between things that are urgent and…
Tag: email marketing
Integrated Marketing: Aligning offline and online efforts
Lack of marketing strategy and execution integration seems to be a common challenge to many companies face when there are “silos” within the marketing channels. Inevitably, your customers will end up seeing different creative, different offers, and different price points. Your integration efforts would probably needs to start at your “List” level. For best integration,…