I’ve been asked to talk to students at the Leadership Institute on a workshop titled “Keys to Victory: Internet & Email.” I’m looking forward to giving the LI students practical tips on how to use the internet and email to achieve advocacy success. Some of the areas I’m going to be covering include: – Email…
Category: Online Strategy
Game Mechanics Applied to Marketing And Brands
I read this article by Max Kalehoff a few months ago, but it came to mind again last week as I was writing about usability. This is the new world of media: full user-interaction. Today’s media consumers don’t just want to consume; they want to participate, engage and have fun while doing it. Kalehoff’s article…
WSJ: Political Candidates, Fund Raising, Blogs & The Web
Update: The Washington Post has an article on Widgets I missed. Thanks to Rob for pointing out. Rob points out one good example. While this may technically not qualify as a widget, I did want to call attention to a great new tool courtesy of Justin Hart at My Man Mitt. It allows Romney fans…
The importance of a Chief Digital Officer & the outsourcing option
Jacob, a blogger at Silas Notes and staff member at Silas Partners highlights a blog post that “discusses the need for a Chief Digital Officer, someone who is concerned with all the digital communication of your organization.” These are considerable responsibilities. It’s a bigger job than “webmaster.†It requires both broad vision and technical insight….
Is YouTube.com in trouble?
This article about YouTube on the Washington Post goes to show that in today’s fast changing competitive marketplace, no Goliath is safe from it’s David. YouTube is at a critical juncture. Since it launched in December 2005, it has ridden a wave of popularity that led Google to buy it in a $1.65 billion deal…
YouTube and Politics: The Game Has Changed
It has indead. From Phil, AKA ParkRidge47: This ad was not the first citizen ad, and it will not be the last. The game has changed. In case you haven’t followed the story, here is part of it. The video was posted on YouTube on March 5th under the usernameParkRidge47 (Hillary Clinton was born in…
Magazines: no profit in shift to Internet
This is interesting comments coming from industry executives gathered at a two-day Magazine Media 2.0 conference in Hannover last week. After spending millions of dollars to buy digital media companies, online advertising firms and search engines, only a few of the 350 magazine and newspaper companies represented at the conference said, in a show of…
Politics Online: Keynote Session with Eliot Schrage, Google.com
Eliot Schrage is VP of Global Communications for Google, Inc. He is a TERRIBLE public speaker! I mean, really bad. I mean, like first year Public Speaking 101 bad. He starts off arguing that Google is content neutral, and argues that even though some may not like it, they are obligated to allow all sorts…
So You Want to Build a Web Team: What You Need to Know Before you Begin
We’re just about ready for the second morning plenary. My boss, Chuck DeFeo is one of the presenters, so it should be interesting. I’m hoping he’ll say my name and give me my 30 seconds of fame. 11:23 — Introductions. How to build a web team, and what are the right ways to do it….
Live from Politics Online 2007 Conference
9:41 AM: I’m in DC sitting at the first morning plenary. Its starting a bit late–it seems there has been some sort of accident on the Red Line here in DC, so people are running a bit behind schedule. (http://polc.ipdi.org/) The topic this morning is “On-Demand Politics: Lessons from the Business Web.” I’m going to…
Email and Communication: On My Radar for Today
Here are some things that came through my RSS feeds that I’m going to read today. You might find them valuable too. 4 Ways to Pick the Wrong Email Partner As a frequent participant on the receiving end of email agencysearches, I’ve seen many approaches, some that worked well for clientand agency and others that…
The Changing Media Landscape
As a follow up to my previous post, I found a very interesting article today by Republican online strategist, Patrick Ruffini, on the evolving landscape of media consumption. (Full Disclosure: Ruffini is a columnist and contributor for Townhall.com, my employer.) His key point provides some valuable catalyst for corporations needing to re-think how they reach…