Today’s corporations have new channels through which to get their message out. Whether it is in response to a crisis or public criticism, or to proactively do brand messaging, the mainstream media channels are not the exclusive venue anymore. Case in point, conservative blogger Rob Bluey’s writes about Big Oil and their efforts to preempt…
Category: Online Strategy
Web Development Process Advice
It amazes me to see how many people out there call themselves web-experts. It is amazing to see business managers or owners who think that just because they can buy a template, or pay someone for services, they are getting a “professional” website. The truth of the matter is that the web has made it…
Ten Rules for Web Startups
I found this awesome list with some key thoughts on launching a web startup. But reading through it, the truth is that this could easily be applicable to starting any business. Technology is now an integral part of any business. If you are willing to face your fears of technology, and battle the learning curve,…
JetBlue’s Customer Bill of Rights and use of YouTube
JetBlue just jumped to the head of the class! How do you make lemonade from lemons? JetBlue is leveraging a bad customer service moment — a real bad one — and using it to leverage a viral campaign to spread the message of their new Customter’s Bill of Right. They are using YouTube.com to distribute…
John Edwards on 24 Social Networking Sites!!
Yikes. That is a lot. It’s yet to be seen how effective that sort of effort will have. Check out the list. technorati tags:John, Edwards, politics, news, social, networking
Facebook and Younger Audiences
This is how you connect and get your message out to college students. There are more than 500 Obama groups on Facebook. One of the first,”Students for Barack Obama,” was created on July 7 by Meredith Segal, ajunior at Bowdoin College who first heard of Obama when he gave thekeynote speech at the Democratic National…
More Tips for Winning in a Web World
These tips and ideas came from the AdFero Viral marketing workshop I attended in January. I thought it would be worth re-posting. A messaging tools must NOT turn into a spamming tool. Any messaging system has to be careful about not being to aggressive.The key is to find people of like-mind, and work to form…
NSHMBA Board Leadership Training: How to do viral Internet marketing
This coming weekend, I will be presenting before the chapter board leadership of the National Society of Hispanic MBAs. As part of that presentation, I wanted to bring the discussion and Q&A session online, and continue the conversation here. If you attended, and had a question I did not get to, please leave your question…
Wawasee school chief leads way in blogging
Here is a good example of the effective uses of blogging to improve your standing as a leader. SYRACUSE – Last month, 23 Wawasee Community Schools students were sent to the hospital after a driver crossed the centerline and crashed her car head-on into their school bus. When Superintendent Mark Stock arrived at the hospital,…
Viral Marketing: When Coffee is not just Coffee
Web 2.0 affords company a new, more powerful, and direct way to respond to criticisms, and engage directly with its consumers. Let’s use Starbucks as a perfect example. This video has been viewed over 28,500 times, and has over 90 comments. Granted, most of their comments don’t seem positive, but I can tell you the…