Making a Difference around the world

One of the things I love about blogs, Youtube and other online tools is the ability to stay connected to the causes I care about. Here is a perfect example: I won’t give to many details because its personal, but its exciting to me to stay informed of such a great effort that I have…

Web ads clobber TV

Interesting results via NBC about video ad memorability: Advertising in programs streamed online has a better rate of recall and is preferred by users to similar ads served on TV, according to new research from NBC. It’s a no brainer — stop stuffing ads down consumer’s throats and make the ads more relevant — you’ll…

Using Video in Corporate Communications

Found an interesting question on LinkedIn Answers that I posted on, and I figured I would share my response here. What are the pro’s and con’s of using embedded video on a corporate website? I am in the process of specifying a corporate website (The company is active within the Automotive Aftermarket) and wonder if…

John C. Maxwell: Laws of Respect, Intuition, and Magnetism

Just found a series of video clips by John C. Maxwell. Very interesting short tidbits on leadership. I think I’m going to go out and get me a copy of his revised/updated book. Best selling author and leadership expert John C. Maxwell walks through the Laws of Respect, Intuition, and Magnetism. Taken from his completely…

Getting your video to go viral

Laurie Petersen posted a short article on research completed by Millward Brown on what videos go viral. They all have four common factors. Laugh (have to be laugh-out-loud funny) Edgy (make you a little uncomfortable) Gripping (you can’t stop watching) Sexual Content (surprised?) Michelle Eule recommends IKEA’s Pig Chase if you want to get the…

Competition for Joost. Veoh Networks Launches VeohTV

This sounds like good news — more competition. I’m hoping this will have an impact on cable television, opening up for more choices and options. Right now, I would like to pick and choose the TV channels I receive in my home, and reject what I don’t need or want. Instead, I pay one price,…

Streaming media video at Townhall.com

My employer just launched a new video section in partnership with ROO, an online video streaming service. StreamingMedia.com has the story. “Web-based publications and communities depend on compelling, targeted content to keep their visitors and participants engaged and active,” said Robert Petty, CEO of ROO. “Townhall’s devoted and passionate community members will be able to…

Branding through Behind the Scenes Video

I was uploading some behind the scenes video of a Republican presidential candidate, and was amazed at how a un-scripted casual video can make a huge positive difference in image building. Up to this point, I have not seen this particular candidate in a positive light. My impression has been that he is a typical…

Governor Richardson and YouTube Political Ads

Townhall.com’s Matt Lewis commented on Bill Richardson’s new TV ads and calls them brilliant. Proof it doesn’t take a ton of money to make a good web ad … I can glean a few key lessons from these ads. First, as it seems Governor Richardson’s campaign is doing, YouTube is a great place to “Focus…

Congressman Ron Paul Dorm Room Interview on CHBN

I have been following James Kotecki’s videos for a short while, and actually got to meet him at a DC event earlier this year. He’s a leading voice for the use of online video in political campaigns, and has quite a few “firsts.” Here is another one — I liked it so much I am…