Web ads clobber TV

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Interesting results via NBC about video ad memorability:

Advertising in programs streamed online has a better rate of recall and is preferred by users to similar ads served on TV, according to new research from NBC.

It’s a no brainer — stop stuffing ads down consumer’s throats and make the ads more relevant — you’ll get better results.

“NBC.com’s loyal users actively navigate and curate their own experience in NBC Rewind, so there is a high level of engagement,” Peter Naylor, SVP for digital media sales at NBCU, told TV Week.

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