Interesting results via NBC about video ad memorability:
Advertising in programs streamed online has a better rate of recall and is preferred by users to similar ads served on TV, according to new research from NBC.
It’s a no brainer — stop stuffing ads down consumer’s throats and make the ads more relevant — you’ll get better results.
“NBC.com’s loyal users actively navigate and curate their own experience in NBC Rewind, so there is a high level of engagement,” Peter Naylor, SVP for digital media sales at NBCU, told TV Week.