Raising money for charity

I’m an avid user of LinkedIn, and today I saw a question that caught my attention and interest — enough so that I wrote up some thoughts and ideas. The question is: What are effective methods for raising money for charity in an event or adventure-driven manner? I’m currently on a solo, round the world…

Getting your video to go viral

Laurie Petersen posted a short article on research completed by Millward Brown on what videos go viral. They all have four common factors. Laugh (have to be laugh-out-loud funny) Edgy (make you a little uncomfortable) Gripping (you can’t stop watching) Sexual Content (surprised?) Michelle Eule recommends IKEA’s Pig Chase if you want to get the…

Closer look at alternate-reality games

Earlier, I wrote about a mystery movie trailer I saw before the Transformers movie. It turns out it may be a part of a complex game-based buzz-marketing technique called Alternative Reality Games. The trailer reveals it’s for a 2008 Paramount film from wunderkind producer J.J. Abrams (“Felicity,” “Alias,” “Lost”), and virtually no other details, so…

Viral Marketing at Work

I saw the trailer for some mysterious movie or some sort of project — the trailer didn’t say what it was about. I got a sense it was for a Godzilla movie, but thats just my idea. Then I found this blog post. The rumors began when a trailer appeared in front of the movie…

Governor Richardson and YouTube Political Ads

Townhall.com’s Matt Lewis commented on Bill Richardson’s new TV ads and calls them brilliant. Proof it doesn’t take a ton of money to make a good web ad … I can glean a few key lessons from these ads. First, as it seems Governor Richardson’s campaign is doing, YouTube is a great place to “Focus…

Refreshingly new way to engage people with political advertising

This is fascinating! I can see the power of this technique in advertising. Can you imagine a manufacturer doing this with a popular product, and asking their product users to post replies? TechPresident contributor Steve Garfield writes about it here. John Edwards sent out an email yesterday promoting an “emergency” ad protesting President Bush’s veto…

Keys to Victory: Internet & Email

I’ve been asked to talk to students at the Leadership Institute on a workshop titled “Keys to Victory: Internet & Email.” I’m looking forward to giving the LI students practical tips on how to use the internet and email to achieve advocacy success. Some of the areas I’m going to be covering include: – Email…

Game Mechanics Applied to Marketing And Brands

I read this article by Max Kalehoff a few months ago, but it came to mind again last week as I was writing about usability. This is the new world of media: full user-interaction. Today’s media consumers don’t just want to consume; they want to participate, engage and have fun while doing it. Kalehoff’s article…