I’m an avid user of LinkedIn, and today I saw a question that caught my attention and interest — enough so that I wrote up some thoughts and ideas. The question is: What are effective methods for raising money for charity in an event or adventure-driven manner? I’m currently on a solo, round the world…
Category: Viral Marketing
Getting your video to go viral
Laurie Petersen posted a short article on research completed by Millward Brown on what videos go viral. They all have four common factors. Laugh (have to be laugh-out-loud funny) Edgy (make you a little uncomfortable) Gripping (you can’t stop watching) Sexual Content (surprised?) Michelle Eule recommends IKEA’s Pig Chase if you want to get the…
Closer look at alternate-reality games
Earlier, I wrote about a mystery movie trailer I saw before the Transformers movie. It turns out it may be a part of a complex game-based buzz-marketing technique called Alternative Reality Games. The trailer reveals it’s for a 2008 Paramount film from wunderkind producer J.J. Abrams (“Felicity,” “Alias,” “Lost”), and virtually no other details, so…
Viral Marketing at Work
I saw the trailer for some mysterious movie or some sort of project — the trailer didn’t say what it was about. I got a sense it was for a Godzilla movie, but thats just my idea. Then I found this blog post. The rumors began when a trailer appeared in front of the movie…
Governor Richardson and YouTube Political Ads
Townhall.com’s Matt Lewis commented on Bill Richardson’s new TV ads and calls them brilliant. Proof it doesn’t take a ton of money to make a good web ad … I can glean a few key lessons from these ads. First, as it seems Governor Richardson’s campaign is doing, YouTube is a great place to “Focus…
Refreshingly new way to engage people with political advertising
This is fascinating! I can see the power of this technique in advertising. Can you imagine a manufacturer doing this with a popular product, and asking their product users to post replies? TechPresident contributor Steve Garfield writes about it here. John Edwards sent out an email yesterday promoting an “emergency” ad protesting President Bush’s veto…
Keys to Victory: Internet & Email
I’ve been asked to talk to students at the Leadership Institute on a workshop titled “Keys to Victory: Internet & Email.” I’m looking forward to giving the LI students practical tips on how to use the internet and email to achieve advocacy success. Some of the areas I’m going to be covering include: – Email…
Game Mechanics Applied to Marketing And Brands
I read this article by Max Kalehoff a few months ago, but it came to mind again last week as I was writing about usability. This is the new world of media: full user-interaction. Today’s media consumers don’t just want to consume; they want to participate, engage and have fun while doing it. Kalehoff’s article…
The Power of Mobile Communication Technology
Via Tech President: If You Think Mobile Technology Does Not Influence Elections then consider why in the days leading up to the national elections in Cambodia SMS / text messaging was turned off. Apparently, the National Election Committee of Cambodia has asked that SMS be shut down from March 31 to April 1 at 3pm,…
MySpace Credited with 300 Blockbuster Success
Via the AP over at Townhall.com: A MySpace.com advertising blitz that splashed every profile on the site with “300” ads also sparked interest. “MySpace had an enormous impact,” Canton said. “But it has transcended the limitations of the Internet or the graphic novel. Once you make a great movie, word can spread very quickly.” The…
Job Searching Wiki?
I have to give this guy points for creativity, but I’m still not sure what purpose this job searching wiki serves. This PBwiki is one aspect of a creative effort in my search for career opportunities and employment. My contract ended Jan31 and the turn in the local economy has made my search for employment…
NSHMBA National Board Training Presentation at Yum Brands in Dallas
As I mentioned in my blog before, I am spending the weekend at Yum Brands headquarters in Dallas as part of this year’s NSHMBA National Chapter Board Leaders training. I do volunteer work and I am part of the board of the Denver chapter, so I’m here to listen. But, I was also invited to…