Category: Viral Marketing

JetBlue’s Customer Bill of Rights and use of YouTube

JetBlue just jumped to the head of the class! How do you make lemonade from lemons? JetBlue is leveraging a bad customer service moment — a real bad one — and using it to leverage a viral campaign to spread the message of their new Customter’s Bill of Right. They are using YouTube.com to distribute…

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John Edwards on 24 Social Networking Sites!!

Yikes. That is a lot. It’s yet to be seen how effective that sort of effort will have. Check out the list. technorati tags:John, Edwards, politics, news, social, networking

Facebook and Younger Audiences

This is how you connect and get your message out to college students. There are more than 500 Obama groups on Facebook. One of the first,”Students for Barack Obama,” was created on July 7 by Meredith Segal, ajunior at Bowdoin College who first heard of Obama when he gave thekeynote speech at the Democratic National…

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More Tips for Winning in a Web World

These tips and ideas came from the AdFero Viral marketing workshop I attended in January. I thought it would be worth re-posting. A messaging tools must NOT turn into a spamming tool. Any messaging system has to be careful about not being to aggressive.The key is to find people of like-mind, and work to form…

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NSHMBA Board Leadership Training: How to do viral Internet marketing

This coming weekend, I will be presenting before the chapter board leadership of the National Society of Hispanic MBAs. As part of that presentation, I wanted to bring the discussion and Q&A session online, and continue the conversation here. If you attended, and had a question I did not get to, please leave your question…

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Why Use Existing Social Networking Sites

Ruby blogs about a technical benefit from using existing social networking sites as part of an advocacy (in this case a political) campaign on the post titled, Online community responds to candidates. One of the many reasons that it’s so smart for the Edwards campaign to utilize existing social networking web sites is that they…

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MySpace as a Measure of Political Popularity?

What a great idea — why did I not think of it? …probably because I’m way to busy. TechPresident, a blog dedicated to tracking how the candidates are using the web, and how the web is using them, has a page showing a line chart with the amount of MySpace “Friends” each candidate has for…

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Viral Marketing: When Coffee is not just Coffee

Web 2.0 affords company a new, more powerful, and direct way to respond to criticisms, and engage directly with its consumers. Let’s use Starbucks as a perfect example. This video has been viewed over 28,500 times, and has over 90 comments. Granted, most of their comments don’t seem positive, but I can tell you the…

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Internet Marketing Training

I just spent some time writting up a title and description for the training session I will be doing in Texas for the National Society of Hispanic MBAs. Workshop Title: Online Strategies for Advocacy: How to do viral marketing. Workshop Description: Social Networking, Viral Campaigns, and new media. Go ‘under the radar’ and learn the…

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Experimenting with podcasting

I spent a few minutes, literally, in our Podcasting studio here at Townhall.com, and was playing around with an idea for a short podcast. Check it out here. Basically, the music came from http://www.podsafeaudio.com. I listened to a few clips until I found one with the energy level I thought would best work with a…

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