Why Use Existing Social Networking Sites

Ruby blogs about a technical benefit from using existing social networking sites as part of an advocacy (in this case a political) campaign on the post titled, Online community responds to candidates.

One of the many reasons that it’s so smart for the Edwards campaign to utilize existing social networking web sites is that they can all collectively handle the load much better than any single site.

The campaign already has groups on MySpace, Facebook, Flickr, and YouTube as well as his own One Corps service. He’s also encouraged coverage from bloggers like Scobleizer and BlueNC. Which is good because his own blog is having trouble today.

Keep reading for a screenshot and video…

About his blog, ouch! Second lesson: the world is watching and tracking. Get it right.

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