A MySpace.com advertising blitz that splashed every profile on the site with “300” ads also sparked interest.
“MySpace had an enormous impact,” Canton said. “But it has transcended the limitations of the Internet or the graphic novel. Once you make a great movie, word can spread very quickly.”
The movie has done very well — the weekend’s top grossing film.
It earned almost $71 million, making it the best March movie opening in history.