I came across a great question in LinkedIn Answers and I think I’ll share it here. The question from Ann Lacres was, “How can offline marketing support online marketing and vice versa?” Here is my 2 cents: Online marketing can serve as another way to better segment your marketing dollars. So, while you can do…
Category: Marketing
Designer Leather Handbags
I’ve been giving my cousins in Honduras some help setting up their first online store for their limited-edition handmade designer leather handbags. It’s been an interesting project — helping them set up a Facebook fan page (social marketing), putting up Google AdWords, and more. You can check out the Danilo’s Pura Piel (Fine Leather) Facebook…
Getting your video to go viral
Laurie Petersen posted a short article on research completed by Millward Brown on what videos go viral. They all have four common factors. Laugh (have to be laugh-out-loud funny) Edgy (make you a little uncomfortable) Gripping (you can’t stop watching) Sexual Content (surprised?) Michelle Eule recommends IKEA’s Pig Chase if you want to get the…
Ed Bartlett on The Rules for Playing in the Gaming Market
It seems to me that the key to in-game advertising is to simply think outside the box, and then put everything in context for the environment its in. One thing I can totally agree with is that content is everything. In today’s wiki-world, the end-users are the drivers–and the end users want more content. Context…
Closer look at alternate-reality games
Earlier, I wrote about a mystery movie trailer I saw before the Transformers movie. It turns out it may be a part of a complex game-based buzz-marketing technique called Alternative Reality Games. The trailer reveals it’s for a 2008 Paramount film from wunderkind producer J.J. Abrams (“Felicity,” “Alias,” “Lost”), and virtually no other details, so…
Delta & The Cost of Poor Customer Service
The following story illustrates the reality and cost of living in today’s Internet driven information age. The fact is that every business and organization out there cannot afford to forget that any given customer or stakeholder may just be the author of a blog with thousands of readers. Dean Barnett wrote a blog post titled,…
Governor Richardson and YouTube Political Ads
Townhall.com’s Matt Lewis commented on Bill Richardson’s new TV ads and calls them brilliant. Proof it doesn’t take a ton of money to make a good web ad … I can glean a few key lessons from these ads. First, as it seems Governor Richardson’s campaign is doing, YouTube is a great place to “Focus…
Should Advertising Be Banned?
Yikes! I think this is kind of extreme. Its going to have real economic repercussions on the Brazilian economy. Read the whole story. According to the International Herald Tribune, the “city of 11 million, overwhelmed by what the authorities call visual pollution, plan[ned] to press the ‘delete all’ button and offer its residents unimpeded views…
Spider-Man’s Promo on Google Earth
Here is another innovative way to promote a product. Very creative to say the least, and considering its “geek” factor, probably very well targeted. In keeping with the vastness of the “Spider-Man 3” franchise, Sony worked with Google Earth to bring the superhero’s Manhattan world to fans around the globe with a “Spider-Man 3” layer…
New Blog Discovery: Marketing Pilgrim
My last blog on Guerrilla Marketing was from Marketing Piligrim, a blog I just discovered today. From time to time, as I make this sort of discovery, I’ll tell you about it here, and ad it to my blogroll. You can subscribe to their RSS right here. Here is what they had to say about…
Non-Profit Guerilla Advertising that will Blow Your Mind
The headline says it all. I particularly liked the Amnesty International campaign pictured below. This signs says: ‘More than 4000 condemned until death are waiting for their execution. No to Capital punishment’. In case you can’t tell, the guy is sitting in an electric chair. hands say “wrong opinion. This last one is part of…
The Changing Media Landscape
As a follow up to my previous post, I found a very interesting article today by Republican online strategist, Patrick Ruffini, on the evolving landscape of media consumption. (Full Disclosure: Ruffini is a columnist and contributor for Townhall.com, my employer.) His key point provides some valuable catalyst for corporations needing to re-think how they reach…