Ed Bartlett on The Rules for Playing in the Gaming Market

It seems to me that the key to in-game advertising is to simply think outside the box, and then put everything in context for the environment its in. One thing I can totally agree with is that content is everything. In today’s wiki-world, the end-users are the drivers–and the end users want more content. Context…

Closer look at alternate-reality games

Earlier, I wrote about a mystery movie trailer I saw before the Transformers movie. It turns out it may be a part of a complex game-based buzz-marketing technique called Alternative Reality Games. The trailer reveals it’s for a 2008 Paramount film from wunderkind producer J.J. Abrams (“Felicity,” “Alias,” “Lost”), and virtually no other details, so…

Delta & The Cost of Poor Customer Service

The following story illustrates the reality and cost of living in today’s Internet driven information age. The fact is that every business and organization out there cannot afford to forget that any given customer or stakeholder may just be the author of a blog with thousands of readers. Dean Barnett wrote a blog post titled,…

Governor Richardson and YouTube Political Ads

Townhall.com’s Matt Lewis commented on Bill Richardson’s new TV ads and calls them brilliant. Proof it doesn’t take a ton of money to make a good web ad … I can glean a few key lessons from these ads. First, as it seems Governor Richardson’s campaign is doing, YouTube is a great place to “Focus…

Should Advertising Be Banned?

Yikes! I think this is kind of extreme. Its going to have real economic repercussions on the Brazilian economy. Read the whole story. According to the International Herald Tribune, the “city of 11 million, overwhelmed by what the authorities call visual pollution, plan[ned] to press the ‘delete all’ button and offer its residents unimpeded views…

Spider-Man’s Promo on Google Earth

Here is another innovative way to promote a product. Very creative to say the least, and considering its “geek” factor, probably very well targeted. In keeping with the vastness of the “Spider-Man 3” franchise, Sony worked with Google Earth to bring the superhero’s Manhattan world to fans around the globe with a “Spider-Man 3” layer…

New Blog Discovery: Marketing Pilgrim

My last blog on Guerrilla Marketing was from Marketing Piligrim, a blog I just discovered today. From time to time, as I make this sort of discovery, I’ll tell you about it here, and ad it to my blogroll. You can subscribe to their RSS right here. Here is what they had to say about…

Non-Profit Guerilla Advertising that will Blow Your Mind

The headline says it all. I particularly liked the Amnesty International campaign pictured below. This signs says: ‘More than 4000 condemned until death are waiting for their execution. No to Capital punishment’. In case you can’t tell, the guy is sitting in an electric chair. hands say “wrong opinion. This last one is part of…

The Changing Media Landscape

As a follow up to my previous post, I found a very interesting article today by Republican online strategist, Patrick Ruffini, on the evolving landscape of media consumption. (Full Disclosure: Ruffini is a columnist and contributor for Townhall.com, my employer.) His key point provides some valuable catalyst for corporations needing to re-think how they reach…

Podcasting to Generate $400 Mil. in Ads by 2011

Can I get in on this? I’m putting my brain to work on thinking of what sort of short (3-5 minutes) podcast I could do to get started on this new media. I want to do it mostly for the experience, and so I can turn it around and use that experience for my employer…

Outside-the-box marketing

This is certainly creative, though I’m not sure if it falls under the “intrusive” category. I think some people would freak out when they hear a voice right at that moment… The state has ordered 500 talking urinal cakes that will deliver a recorded anti-DWI message to bar and restaurant patrons who make one last…