Yikes! I think this is kind of extreme. Its going to have real economic repercussions on the Brazilian economy. Read the whole story.

According to the International Herald Tribune, the “city of 11 million, overwhelmed by what the authorities call visual pollution, plan[ned] to press the ‘delete all’ button and offer its residents unimpeded views of their surroundings.” The report described the new law’s broad-sweeping ambitions: “The statute’s most visible impact promises to be at eye level and above. The outsized billboards and screens that dominate the skyline, promoting everything from automobiles, jeans and cellphones to banks and sex shops, will have to come down. All other forms of publicity in public spaces, like distribution of fliers, will also stop. The law also regulates the dimensions of store signs, and will force many well-known companies to reduce them substantially by a formula based on the size of their facades. Another provision, much criticized by owners of transportation companies, outlaws advertising of any kind on the sides of the city’s thousands of buses and taxis. The law, as passed, also applied to advertising banners trailed by airplanes and ads on blimps.”

Tony de Marco has pictures over on Flickr. Lets see how Brazilian businesses adapt.