China Marketing: Insights for Success

Most companies doing business globally have to contend with the unique cultural, and technical dynamics of sales and marketing in the Chinese markets. If your brand is just starting out in the market, there is a steep learning curve to wrestle with. If you’ve been doing business in China for a while, marketing teams still…

6 Ingredients for a Winning Product Marketing Strategy

In the new product launch world, it’s a metaphorical blood bath out there. According to Harvard Business School professor Clayton Christensen, each year more than 30,000 new consumer products are launched, yet 80% of them fail in some way. The sad part is that often the problem did not lay with the product itself. Another…

Re-engagement Email Campaigns: Sender Reputation and Inactive Emails

Just came across a great article by George Bilbrey, the president of Return Path. He is a recognized expert in email sender reputation and deliverability and writes about the importance of re-engagement email campaigns. If you are getting started in email marketing, or you work with email targeting and segmentation, this is a good article…

5 Benefits of Email Marketing: Part 1

In June of 2013, I had the opportunity to present a workshop to a group of local small business owners and entrepreneurs in the Cecil County area. The presentation focused around the basic principles of email marketing, and covered basic steps to getting started with email marketing. The presentation is embedded below, but I thought…

Email Marketing 101 for Small Biz

Presentation to local small business owners and entrepreneurs on the basic principles of email marketing, and covered some basic steps to getting started with email marketing.

Integrated Marketing: Aligning offline and online efforts

Lack of marketing strategy and execution integration seems to be a common challenge to many companies face when there are “silos” within the marketing channels. Inevitably, your customers will end up seeing different creative, different offers, and different price points. Your integration efforts would probably needs to start at your “List” level. For best integration,…