As you work to enhance your organization’s marketing and communications organizational structure, improve team collaboration processes, and increase marketing effectiveness, look for these six pillars.
Category: Marketing
4 Marketing & Digital Trends in 2020
As the year comes to end, its time to look forward and explore what changes the new year might bring.
China Marketing: Insights for Success
Most companies doing business globally have to contend with the unique cultural and technical dynamics of sales and marketing in the Chinese markets. If your brand is just starting out in the market, you’ll be facing a steep learning curve. Even if you’ve been doing business in China for a while, marketing teams still have…
6 Ingredients for a Winning Product Marketing Strategy
In the new product launch world, it’s a metaphorical blood bath out there. According to Harvard Business School professor Clayton Christensen, each year more than 30,000 new consumer products are launched, yet 80% of them fail in some way. The sad part is that often the problem did not lay with the product itself. Another…
Re-engagement Email Campaigns: Sender Reputation and Inactive Emails
Just came across a great article by George Bilbrey, the president of Return Path. He is a recognized expert in email sender reputation and deliverability and writes about the importance of re-engagement email campaigns. If you are getting started in email marketing, or you work with email targeting and segmentation, this is a good article…
5 Benefits of Email Marketing: Part 1
In June of 2013, I had the opportunity to present a workshop to a group of local small business owners and entrepreneurs in the Cecil County area. The presentation focused around the basic principles of email marketing, and covered basic steps to getting started with email marketing. The presentation is embedded below, but I thought…
Email Marketing 101 for Small Biz
Presentation to local small business owners and entrepreneurs on the basic principles of email marketing, and covered some basic steps to getting started with email marketing.
Integrated Marketing: Aligning offline and online efforts
Lack of marketing strategy and execution integration seems to be a common challenge to many companies face when there are “silos” within the marketing channels. Inevitably, your customers will end up seeing different creative, different offers, and different price points. Your integration efforts would probably needs to start at your “List” level. For best integration,…
Social Media Marketing and Relevant Brand Building
…I’m not sure that the old phrase “content is king” is valid anymore.
How can offline marketing support online marketing and vice versa
I came across a great question in LinkedIn Answers and I think I’ll share it here. The question from Ann Lacres was, “How can offline marketing support online marketing and vice versa?” Here is my 2 cents: Online marketing can serve as another way to better segment your marketing dollars. So, while you can do…
Designer Leather Handbags
I’ve been giving my cousins in Honduras some help setting up their first online store for their limited-edition handmade designer leather handbags. It’s been an interesting project — helping them set up a Facebook fan page (social marketing), putting up Google AdWords, and more. You can check out the Danilo’s Pura Piel (Fine Leather) Facebook…