Spider-Man’s Promo on Google Earth

on

Here is another innovative way to promote a product. Very creative to say the least, and considering its “geek” factor, probably very well targeted.

In keeping with the vastness of the “Spider-Man 3” franchise, Sony worked with Google Earth to bring the superhero’s Manhattan world to fans around the globe with a “Spider-Man 3” layer for the popular mapping application.

The “Spider-Man 3” layer takes users on a virtual tour of the city, complete with detailed imagery, popup windows for the movie’s more recognizable locations and still photos from the film.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s