500 Words a Day Challenge

Keeping on the theme of it being a new year, I’ve decided to join hundreds of other writers in a 31 day writing challenge. This is my first entry, and as I think about what I hope to get out of this stretching exercise, I can’t help but think about my 2013 stretching exercise (now…

Kindle competitor debuts!

Now this is cool! You can watch a video over at Fortune by clicking here. Plastic Logic launches handheld document reader at DEMO Fall 2008 conference. Paper-sized and thin, the device is geared towards business customers. The Kindle is great, but the Plastic Logic document reader has a larger screen and its thinner. Crisp images…

I Am Knowledge Worker 2.0

Everytime I go into SlideShare.net, I enjoy exploring the latest presentations. There is a wealth of knowledge and information in there from top minds. Here is one I found today from Stephen Collins, a knowledge economy and knowledge work consultant, web strategist, information architect and social computing evangelist. My presentation from the Office 2.0 Conference….

Innovation Exercise: Tagged Financial Management

I was using Flickr the other day to upload and organize some pictures I took over the 4th of July weekend, and it got me thinking about how banks and credit card companies should be using tagging, and effective use of Ajax, to super-power their standard web-based service applications. So, that got me thinking about…

Closer look at alternate-reality games

Earlier, I wrote about a mystery movie trailer I saw before the Transformers movie. It turns out it may be a part of a complex game-based buzz-marketing technique called Alternative Reality Games. The trailer reveals it’s for a 2008 Paramount film from wunderkind producer J.J. Abrams (“Felicity,” “Alias,” “Lost”), and virtually no other details, so…

Spider-Man’s Promo on Google Earth

Here is another innovative way to promote a product. Very creative to say the least, and considering its “geek” factor, probably very well targeted. In keeping with the vastness of the “Spider-Man 3” franchise, Sony worked with Google Earth to bring the superhero’s Manhattan world to fans around the globe with a “Spider-Man 3” layer…

Refreshingly new way to engage people with political advertising

This is fascinating! I can see the power of this technique in advertising. Can you imagine a manufacturer doing this with a popular product, and asking their product users to post replies? TechPresident contributor Steve Garfield writes about it here. John Edwards sent out an email yesterday promoting an “emergency” ad protesting President Bush’s veto…