Game Mechanics Applied to Marketing And Brands

I read this article by Max Kalehoff a few months ago, but it came to mind again last week as I was writing about usability. This is the new world of media: full user-interaction. Today’s media consumers don’t just want to consume; they want to participate, engage and have fun while doing it. Kalehoff’s article…

New Competitor for YouTube: QubeTV

Its the way free market forces work. YouTube has seen a lot of success, but they also have a few major flaws that leaves opportunities for others to compete. I’m on the phone listening in on today’s Conservative Bloggers’ Briefing held at the Heritage Foundation. Rob Bluey: QubeTV and Jeremy Jacobs of The Hill, a…

GodTube?

Fox News featured a new nitch competitor to YouTube, GodTube.com. The CEO and co-founder was interviewed. The video clip is available at GodTube.com, of course. http://godtube.com/flvplayer.swf Considering their target audience, it seems to me they should do fairly well. I’d like to see major churches posting their Sunday sermons. But of course, the audience-pull will…

YouTube and Politics: The Game Has Changed

It has indead. From Phil, AKA ParkRidge47: This ad was not the first citizen ad, and it will not be the last. The game has changed. In case you haven’t followed the story, here is part of it. The video was posted on YouTube on March 5th under the usernameParkRidge47 (Hillary Clinton was born in…

Joining the Bandwagon: Weather Channel in Second Life

While it has potential for branding, I just don’t see the revenue model as some of these companies keep joining and setting up shop in Second Life. THE WEATHER CHANNEL HAS BECOME the latest marketer to jump on the Second Life bandwagon by launching a virtual headquarters in the 3D online universe. Known as “WeatherIsland,”…

Email and Communication: On My Radar for Today

Here are some things that came through my RSS feeds that I’m going to read today. You might find them valuable too. 4 Ways to Pick the Wrong Email Partner As a frequent participant on the receiving end of email agencysearches, I’ve seen many approaches, some that worked well for clientand agency and others that…

The Changing Media Landscape

As a follow up to my previous post, I found a very interesting article today by Republican online strategist, Patrick Ruffini, on the evolving landscape of media consumption. (Full Disclosure: Ruffini is a columnist and contributor for Townhall.com, my employer.) His key point provides some valuable catalyst for corporations needing to re-think how they reach…

Is there such thing as Web 2.0 Design?

I read that in a blog today — web 2.0 site design. I supposed thats a way to identify the trend in web graphic design for glassy looking, shiny designs. Well, my academic background is not in graphic design, but as part of my own research in web user interface design and usability, I have…

New Discovery: Ejovi Nuwere

I have been keeping my eyes open for web 2.0, technology, business and entrepreneurial bloggers out there. Here is a gold nugget I found out there. I’ll be adding him to my feeds. Ejovi Nuwere

Ten Rules for Web Startups

I found this awesome list with some key thoughts on launching a web startup. But reading through it, the truth is that this could easily be applicable to starting any business. Technology is now an integral part of any business. If you are willing to face your fears of technology, and battle the learning curve,…

The end of the blogosphere as we know it?

The end of the explosive growth in blogs has been predicted for some time. Sam Diaz writes about the subject on Post I.T. blog. Could Web logs be headed for a slowdown – even when there’s still 99 million of them that I haven’t had a chance to read? I remember first reading a while…