Ready or not, here it comes!

Mobile Marketing Daily reports that tablet shipments will overtake PCs in 2015. More than a geeky piece of techy news, this has real and practical implications for digital marketers everywhere. Today, not tomorrow. I present two key questions you should have already been asking a while back, but if not, you should ask now: Navigation:…

Re-engagement Email Campaigns: Sender Reputation and Inactive Emails

Just came across a great article by George Bilbrey, the president of Return Path. He is a recognized expert in email sender reputation and deliverability and writes about the importance of re-engagement email campaigns. If you are getting started in email marketing, or you work with email targeting and segmentation, this is a good article…

5 Benefits of Email Marketing: Part 1

In June of 2013, I had the opportunity to present a workshop to a group of local small business owners and entrepreneurs in the Cecil County area. The presentation focused around the basic principles of email marketing, and covered basic steps to getting started with email marketing. The presentation is embedded below, but I thought…

Results Oriented Design: Images that drive conversion

Came across this post and just felt like shouting “no duh!” Derek Halpern is blogging about the impact images have on conversion rates. After years of having tug of war conversation with traditional marketers that want to slap the DM creative into an email or webpage, this post is going to be a great tool…

How can offline marketing support online marketing and vice versa

I came across a great question in LinkedIn Answers and I think I’ll share it here. The question from Ann Lacres was, “How can offline marketing support online marketing and vice versa?” Here is my 2 cents: Online marketing can serve as another way to better segment your marketing dollars. So, while you can do…

Closer look at alternate-reality games

Earlier, I wrote about a mystery movie trailer I saw before the Transformers movie. It turns out it may be a part of a complex game-based buzz-marketing technique called Alternative Reality Games. The trailer reveals it’s for a 2008 Paramount film from wunderkind producer J.J. Abrams (“Felicity,” “Alias,” “Lost”), and virtually no other details, so…

Branding through Behind the Scenes Video

I was uploading some behind the scenes video of a Republican presidential candidate, and was amazed at how a un-scripted casual video can make a huge positive difference in image building. Up to this point, I have not seen this particular candidate in a positive light. My impression has been that he is a typical…

Email Opt-In: Opportunity to engage and commit

Email Opt-In is not just about legal compliance; its about getting your subscriber to commit to your organization. I had the opportunity to record this short clip at this year’s Politics Online conference here in DC.

Magazines: no profit in shift to Internet

This is interesting comments coming from industry executives gathered at a two-day Magazine Media 2.0 conference in Hannover last week. After spending millions of dollars to buy digital media companies, online advertising firms and search engines, only a few of the 350 magazine and newspaper companies represented at the conference said, in a show of…

Joining the Bandwagon: Weather Channel in Second Life

While it has potential for branding, I just don’t see the revenue model as some of these companies keep joining and setting up shop in Second Life. THE WEATHER CHANNEL HAS BECOME the latest marketer to jump on the Second Life bandwagon by launching a virtual headquarters in the 3D online universe. Known as “WeatherIsland,”…