The digital marketing world continues to change, and at a more rapid pace than ever. Just discovered a book by Brian Solis entitled “Engage”. After spending 4 years at one of the nation’s largest banks, I’m convinced there are still way too many major brands stumbling along in fear, attempting or worst pretending to engage with their customers.
I’m looking forward to re-engaging in this topic, among others, and exploring the legacy marketing principles and how they need to be adapted to the new mediums of today’s social media engaged consumer.
Check out the video on the book by Brian.