5 Ways to Build Trust With Your Email Audience

It goes without saying that if you’re doing email marketing, there are right ways to go about initiating, engaging and maintaining that one-to-one relationship with your customers. The term thrown around is “best practices”, but the basic idea is that you should treat your email audience with respect and like real human beings. You need…

A lot happening in the Social Media Sphere

The digital marketing world continues to change, and at a more rapid pace than ever. Just discovered a book by Brian Solis entitled “Engage”. After spending 4 years at one of the nation’s largest banks, I’m convinced there are still way too many major brands stumbling along  in fear, attempting or worst pretending to engage…

Using Video in Corporate Communications

Found an interesting question on LinkedIn Answers that I posted on, and I figured I would share my response here. What are the pro’s and con’s of using embedded video on a corporate website? I am in the process of specifying a corporate website (The company is active within the Automotive Aftermarket) and wonder if…