Making The Case For Online Advertising ‘Inside The Beltway’


Interesting article by Dave Morgan, Chairman of Tacoda, that intersects the world of politics, and the clash with rapidly changing technology–some with legitimate use, and some not.

As you might imagine, it’s not easy to draft highly detailed regulatory language that can clearly and effectively attack the bad uses of complex and fast-changing technologies without creating some collateral damage for other legitimate users of the same technologies. That is one of the reasons why nearly every sizeable business and every industry sector spends so much time in places like Washington, working hard so that their legitimate practices don’t get caught up and entangled with well-meaning legislative and regulatory efforts. As the online ad industry continues to grow and mature, it is clear that we will find ourselves having to manage these issues with greater and greater frequency.

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