Outside-the-box marketing

This is certainly creative, though I’m not sure if it falls under the “intrusive” category. I think some people would freak out when they hear a voice right at that moment…

The state has ordered 500 talking urinal cakes that will deliver a recorded anti-DWI message to bar and restaurant patrons who make one last pit stop before getting behind the wheel.

The top of the devices feature the state DWI slogan — “You drink, you drive, you lose.”

Some Albuquerque bars installed the devices this week.

I’ll let you read the article. I commend New Mexico’s Transportation Department for their creative thinking. Let’s hope its effective.

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