6 Ways to Establish Your Subject-Matter Expertise

An email marketing professional recently asked, “How can I stand out in the email marketing industry as an expert even if I’m not known?” This is a great question for anyone trying to kick start a career in any field, and thankfully the internet has made it easier than ever before to establish yourself as…

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4 Lessons on Leadership

It has been just over one year since I took on a commitment with the Consumer Fabrics North American marketing team at W.L. Gore & Associates. If you’re a student of management practices, you’ve probably read about how Gore is an organization with a unique culture and a different approach to organizational structure and leadership….

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Remote Work & Digital Transformation: Asking the Right Questions

Whether it’s because you, as the leader, spend considerable time on the road (or simply off-site with clients) or because your agencies or vendors are located elsewhere (even when in the same city), you are already dealing with the challenges of partially remotely located teams and human resources.

Effective Management: 4 Tips That Help Retain Top Talent

Previously published on LinkedIn. One of the most important skills that a leader must develop and practice is people management. And as a lot of research shows, how you manage your team can have the biggest impact on your organization’s ability to retain top talent. Regardless of the kind of organizational structure you lead under,…

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3 Tips to Building a Winning Email Marketing List

An article published December 3rd by eMarketer noted some of the common challenges publishers are facing with their email marketing efforts. US publishing professionals’ responses indicated that they were facing challenges with simple email marketing tactics including list growth and list maintenance. List growth was the most common hurdle, cited by the majority of respondents,…

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5 Ways to Build Trust With Your Email Audience

It goes without saying that if you’re doing email marketing, there are right ways to go about initiating, engaging and maintaining that one-to-one relationship with your customers. The term thrown around is “best practices”, but the basic idea is that you should treat your email audience with respect and like real human beings. You need…

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4 Tips For Being Effective On Instagram

First, whether you had the day off and spent it relaxing, or you had a regular work day, for those in the US, best wishes on this Labor Day. I spent a great day with visiting friends in the morning, and with the family in the afternoon. But, today is the first Monday of the month,…

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Intro to Parallax Scrolling

Here are some interesting insights on Parallax Scrolling I recently learned as I researched the design technique, and explored its potential and limitations. I found a Wikipedia entry that describes it this way: Web designers began incorporating parallax scrolling in 2011, using HTML5 and CSS3. Websites with parallax backgrounds are becoming an increasingly popular strategy,…

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The Anatomy of a Link

I’m doing a lot of reading on SEO these days, and learning a lot. Thought I would share a simple starting point for understanding SEO. Here is a basic explanation from SEOMoz: Just as search engines need to see content in order to list pages in their massive keyword-based indices, they also need to see…

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