I just visited the new Hyundai Hispanic marketing website and was very disappointed. Not only was the site boring, but it took me 5 minutes to figure out the navigation — clever, but way to complicated. The site lacks visuals, of all things! I didn’t see a single picture of a shiny new Hyundai. The…
Category: Case studies
How Wal-Mart sells CDs
Bradley Werner has an article over at iMedia Connection titled “The Wal-Mart Model for Video Advertising,” but what caught my attention was a section where he writes about how Wal Mart sells CDs. Recently, a colleague was telling me how a few years ago, Wal-Mart installed machines in all their music departments that allowed customers…
Game Mechanics Applied to Marketing And Brands
I read this article by Max Kalehoff a few months ago, but it came to mind again last week as I was writing about usability. This is the new world of media: full user-interaction. Today’s media consumers don’t just want to consume; they want to participate, engage and have fun while doing it. Kalehoff’s article…
YouTube and Politics: The Game Has Changed
It has indead. From Phil, AKA ParkRidge47: This ad was not the first citizen ad, and it will not be the last. The game has changed. In case you haven’t followed the story, here is part of it. The video was posted on YouTube on March 5th under the usernameParkRidge47 (Hillary Clinton was born in…
New-Media Solutions to PR Challenges
Today’s corporations have new channels through which to get their message out. Whether it is in response to a crisis or public criticism, or to proactively do brand messaging, the mainstream media channels are not the exclusive venue anymore. Case in point, conservative blogger Rob Bluey’s writes about Big Oil and their efforts to preempt…
JetBlue’s Customer Bill of Rights and use of YouTube
JetBlue just jumped to the head of the class! How do you make lemonade from lemons? JetBlue is leveraging a bad customer service moment — a real bad one — and using it to leverage a viral campaign to spread the message of their new Customter’s Bill of Right. They are using YouTube.com to distribute…
Online Video: “Experience†is key here
This is the power of video over the web. It gives you the ability to reach directly to your audience, leverage the power of viral marketing, and define how you or your business is perceived. “Experience†is key here, because you won’t get an understanding of his appeal from the print journalism caricature of telegenic…
Communication, Politics, and Strategy
Check out this inside look at political strategy at work. This video shows some of the behind the scenes work being done in Congress by the Republicans. The key lesson I see is that in today’s communication battle, its about who can define the facts. Unfortunately, in politics, (warning: partisan statement to follow) some have…
Wawasee school chief leads way in blogging
Here is a good example of the effective uses of blogging to improve your standing as a leader. SYRACUSE – Last month, 23 Wawasee Community Schools students were sent to the hospital after a driver crossed the centerline and crashed her car head-on into their school bus. When Superintendent Mark Stock arrived at the hospital,…
TechPresident: John Edwards Unofficially Enters Second Life
OK. I know this is my second post from TechPresident, but I just found it, and there is a lot of good stuff in here. Joshua Levy has a post, and screen capture pictures of Edwards’ Second Life unofficial virtual campaign headquarters. John Edwards has become the first presidential candidate to — unofficially — tread…
Viral Marketing: When Coffee is not just Coffee
Web 2.0 affords company a new, more powerful, and direct way to respond to criticisms, and engage directly with its consumers. Let’s use Starbucks as a perfect example. [youtube https://www.youtube.com/watch?v=dteTrEM7mlM%5D This video has been viewed over 28,500 times, and has over 90 comments. Granted, most of their comments don’t seem positive, but I can tell…