Hyundai Misses It: Campaign Geared To Hispanics

I just visited the new Hyundai Hispanic marketing website and was very disappointed. Not only was the site boring, but it took me 5 minutes to figure out the navigation — clever, but way to complicated. The site lacks visuals, of all things! I didn’t see a single picture of a shiny new Hyundai. The…

How Wal-Mart sells CDs

Bradley Werner has an article over at iMedia Connection titled “The Wal-Mart Model for Video Advertising,” but what caught my attention was a section where he writes about how Wal Mart sells CDs. Recently, a colleague was telling me how a few years ago, Wal-Mart installed machines in all their music departments that allowed customers…

Game Mechanics Applied to Marketing And Brands

I read this article by Max Kalehoff a few months ago, but it came to mind again last week as I was writing about usability. This is the new world of media: full user-interaction. Today’s media consumers don’t just want to consume; they want to participate, engage and have fun while doing it. Kalehoff’s article…

YouTube and Politics: The Game Has Changed

It has indead. From Phil, AKA ParkRidge47: This ad was not the first citizen ad, and it will not be the last. The game has changed. In case you haven’t followed the story, here is part of it. The video was posted on YouTube on March 5th under the usernameParkRidge47 (Hillary Clinton was born in…

New-Media Solutions to PR Challenges

Today’s corporations have new channels through which to get their message out. Whether it is in response to a crisis or public criticism, or to proactively do brand messaging, the mainstream media channels are not the exclusive venue anymore. Case in point, conservative blogger Rob Bluey’s writes about Big Oil and their efforts to preempt…

JetBlue’s Customer Bill of Rights and use of YouTube

JetBlue just jumped to the head of the class! How do you make lemonade from lemons? JetBlue is leveraging a bad customer service moment — a real bad one — and using it to leverage a viral campaign to spread the message of their new Customter’s Bill of Right. They are using YouTube.com to distribute…

Online Video: “Experience” is key here

This is the power of video over the web. It gives you the ability to reach directly to your audience, leverage the power of viral marketing, and define how you or your business is perceived. “Experience” is key here, because you won’t get an understanding of his appeal from the print journalism caricature of telegenic…

Communication, Politics, and Strategy

Check out this inside look at political strategy at work. This video shows some of the behind the scenes work being done in Congress by the Republicans. The key lesson I see is that in today’s communication battle, its about who can define the facts. Unfortunately, in politics, (warning: partisan statement to follow) some have…