Check out this inside look at political strategy at work. This video shows some of the behind the scenes work being done in Congress by the Republicans. The key lesson I see is that in today’s communication battle, its about who can define the facts. Unfortunately, in politics, (warning: partisan statement to follow) some have no calms about distorting truth.
The Republican War Room (Politico.com Video):
But, regardless of what side you are, the speed of delivery presents serious challenges for any communication strategy. Keep your facts straight, and get them out to your audience quickly.