Check out this inside look at political strategy at work. This video shows some of the behind the scenes work being done in Congress by the Republicans. The key lesson I see is that in today’s communication battle, its about who can define the facts. Unfortunately, in politics, (warning: partisan statement to follow) some have no calms about distorting truth.
But, regardless of what side you are, the speed of delivery presents serious challenges for any communication strategy. Keep your facts straight, and get them out to your audience quickly.