In the ever-evolving and competitive landscape of marketing and content creation, staying ahead of the curve and accelerating is vital. Thanks to the rapid advancements in artificial intelligence, we are witnessing a transformative era in video production and content optimization. AI is reshaping the way content marketing teams can produce videos and enabling remarkable time-saving benefits when utilized together with human talent.
Below is a short list of video production capabilities I’ve seen impacted by AI that a smart content marketing team should explore.
The AI Revolution in Video Content Creation
Elevating Engagement
- One of the most time-consuming aspects of video editing is adding zoom and transitions to maintain viewer engagement.
- With AI, these elements can be added automatically, ensuring your videos are captivating without the hours spent on manual editing.
- Estimated Time Savings: Up to 10 hours per video.
Color Grading: Consistency and Creativity
- Achieving consistent and visually appealing color grading across videos can be challenging even for a talented human talent.
- AI driven color grading allows a video content creator to replicate the color grade of any video or generate your own with a simple prompt, saving time and effort.
- Estimated Time Savings: Up to 5 hours per video.
Color Scheme: Streamlining Aesthetics
- Crafting the perfect color scheme often involves time-consuming trial and error.
- AI can generate an ideal color scheme based on a text prompt, enhancing the visual appeal of content effortlessly.
- Estimated Time Savings: Up to 3 hours per project.
Background Removal: Focus on What Matters
- Removing backgrounds from video subjects can be meticulous work and is often only an option for content teams with larger budgets and talent.
- AI enables automated background removal process, allowing the video production or content creation team to focus on more creative and strategic tasks.
- Estimated Time Savings: Up to 5 hours per project.
Rotoscoping: Precision and Efficiency
- Achieving precise outlines and masking is crucial for special effects and animations.
- AI rotoscoping simplifies this by automating the process, saving valuable time.
- Estimated Time Savings: Up to 8 hours per project.
Caption creation and translation
- Transcribing video voice over by hand is a thing of the past.
- AI driven tools accurately transcribe video voice-over, enabling automated caption creation for social media videos, as well as quick translation for translated closed captioning.
- Estimated Time Savings: hours depending on length of video content.
Automated voiceover translation and generation
- Manually translating, recording and dubbing video content for distribution in other languages is a thing of the past.
- AI automatically translates a video voice over, and dubs in a different language while imitating tone and style of the original voice and can sync translated audio to lip motion for higher quality dubbing.
- Estimated Time Savings: hours depending on length of video content.
Realizing the Potential: Unleashing Team Efficiency
The estimated time savings mentioned above are conservative figures, and as the final two capabilities show, the cost savings and potential of AI to deliver content across different language markets is huge!
By harnessing the power of AI in video content creation, content creation and content marketing teams can significantly optimize their workflow, and spend their valuable time on those strategic, creative or production tasks still best left for human talent. It’s essential to remember that while AI can save time and improve efficiency, it should complement the human touch. I don’t think most AI tools are ready to be automated without any hands on the steering wheel, but the best video production talent must recognize and leverage the value of automation where appropriate to maximize their productivity and increase their output without sacrificing quality.
As AI continues to advance, it is evident that the potential for marketing and content teams is limitless. By integrating AI-powered tools into your workflow, you not only save time but also enhance the quality and consistency of your video content. This, in turn, leads to more effective marketing campaigns and a stronger connection with your audience.
AI-powered video content creation is revolutionizing the way we engage with audiences, and democratizing content creation. By embracing these innovative tools, marketing and content creation teams can achieve greater efficiency and impact than ever before.