Relevant Noise: Listening to the conversations


I’ve been looking into Zeta Interactive’s RelevantNoise and hope to get a closer look through a demo and maybe a trial run. Having worked in the blog world for several years, I know how powerful it can be to be able to track what bloggers are saying.

Here is how they describe it:

Are your ears ringing? They should be, because someone out there in the social internet – 75 Million blogs, countless message boards and online communities – is probably talking about you. And what they’re saying could make or break your brand or your products.

Think it can’t affect you? You’re wrong. What you don’t know CAN hurt your brand. But knowing – and staying one step ahead of the tide – can empower you to protect your company, clients, products or services.

With Zeta Interactive’s RelevantNoise overview dashboard, you can quickly see what these “citizen journalists” are saying about your brands across social media – and the impact they’re having – in real-time.

I’ll write more once I get a better look at the tool.

Leave a Reply

Your email address will not be published. Required fields are marked *