Online ad spending to reach Hispanics has grown 900%

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Via IconCulture:

Since 2002, online ad spending to reach Hispanics has grown 900%, says the Internet Advertising Bureau. Online expenditures now total an estimated $100 million which is more than several traditional media categories, including out-of-home and magazines.
HISPANIC BUSINESS 12.05

Let’s hope some of this means that online business can grow in Latin American countries as well.

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