Came across a fantastic video from the folks at http://www.EmailDelivered.com. This is a great overview and basic steps everyone should be taking to build long-term relationships with your customers. As noted in the video description, it starts with trust.
5 Ways to Build Trust With Your Email Audience
It goes without saying that if you’re doing email marketing, there are right ways to go about initiating, engaging and maintaining that one-to-one relationship with your customers. The term thrown around is “best practices”, but the basic idea is that you should treat your email audience with respect and like real human beings. You need…