3 Tips to Building a Winning Email Marketing List

An article published December 3rd by eMarketer noted some of the common challenges publishers are facing with their email marketing efforts. US publishing professionals’ responses indicated that they were facing challenges with simple email marketing tactics including list growth and list maintenance. List growth was the most common hurdle, cited by the majority of respondents,…

5 Ways to Build Trust With Your Email Audience

It goes without saying that if you’re doing email marketing, there are right ways to go about initiating, engaging and maintaining that one-to-one relationship with your customers. The term thrown around is “best practices”, but the basic idea is that you should treat your email audience with respect and like real human beings. You need…

3 Tips To Better Email Preheader Text…& Other Insights.

In my last post on this series, I said I would be writing a 5 part series on 5 elements of effective mobile optimized email creative. Before I get into the 2nd topic on the series, I want to share some context and tools you might use to help you do mobile optimized email marketing…

7 tips to get your emails into Gmail’s primary inbox

I came across a blog post by a blogger by the name of Luke Guy who did some interesting testing to determine what seems to cause an email to land in Gmail’s primary inbox vs their new promotions tab. For those of you catching up on this, mid last year, Google’s Gmail email service updated their…

Writing Subject Lines for Mobile Optimized Email

For the next 5 posts, I’ll be sharing the 5 elements of effective mobile optimized email creative. Through these, I’ll be breaking down the important sections of an email creative, starting with tips on writing subject lines, covered in this post. Every marketer must keep sight of the goal — a successful and positive interaction…

2 Reasons Why Engagement Matters for Email Marketing

Over the past year, I have been working extensively on email deliverability. In the past, “email deliverability” was relegated to the few smart techie folks at your ESP who handled your sender IP. In days gone past, you could run your email through a spam checker, and avoid “spammy” words in your subject line or…