I came across an interesting question on Linked-In about web page layout design that gave me the opportunity to write down some thoughts on design strategy and the importance of testing. Linked-In user, Harekrishna Patel, asked which web design layout give the best conversion rates— 1 column, 2 column or 3 column? Of course, as…
Tag: Usability
Thoughts on International Domains and Usability
I responded to a question on Linked about the use of domains. Here is the original question: I am about to start an internet marketing campaign in Canada for a product that I am importing from the USA. Their website (example) is http://www.CoolProduct.com, my question is: do I promote http://www.CoolProduct.ca, or http://www.CoolProductCanada.com, in my marketing?…