I came across a blog post by a blogger by the name of Luke Guy who did some interesting testing to determine what seems to cause an email to land in Gmail’s primary inbox vs their new promotions tab. For those of you catching up on this, mid last year, Google’s Gmail email service updated their…
Tag: deliverability
Re-engagement Email Campaigns: Sender Reputation and Inactive Emails
Just came across a great article by George Bilbrey, the president of Return Path. He is a recognized expert in email sender reputation and deliverability and writes about the importance of re-engagement email campaigns. If you are getting started in email marketing, or you work with email targeting and segmentation, this is a good article…
2 Reasons Why Engagement Matters for Email Marketing
Over the past year, I have been working extensively on email deliverability. In the past, “email deliverability” was relegated to the few smart techie folks at your ESP who handled your sender IP. In days gone past, you could run your email through a spam checker, and avoid “spammy” words in your subject line or…