6 Ways to Establish Your Subject-Matter Expertise

This was previously published on LinkedIn. An email marketing professional recently asked, “How can I stand out in the email marketing industry as an expert even if I’m not known?” This is a great question for anyone trying to kick start a career in any field, and thankfully the internet has made it easier than…

Writing your LinkedIn Profile Summary

A close friend asked me for some thoughts on writing a LinkedIn profile. I noticed on someone else’s profile that they had put their Summary in the third person. I had done that with mine, but now I am about to start a serious excursion on looking for a new job. Should I re-write my…