4 Marketing & Digital Trends in 2020

As the year comes to end, its time to look forward and explore what changes the new year might bring. Over the years, I’ve come to learn that sudden, radical disruptive changes are rare. Instead, I look for long-coming shifts in practices and innovations that are finally reaching a tipping point in adoption or influence…

4 Leadership Behaviors To Look For in Top Performers

Every company out there talks about wanting to hire the best, and the smart ones work to develop a strong culture that both attracts great performers and nurtures employees to greater productivity and contributions. All companies make efforts to encourage diverse hiring and recognize the value of corporate culture where differences are leveraged for improved…

Six Traits of a Strategic Leader

There are different kinds of leaders, and organizations usually need leaders of all types in different roles. Recently, I challenged myself to explore and consider what characteristics are important particularly for the kind of leader who is able to think strategically.

There are many traits inherent to a strategic leader, but here I’ll share six I’ve seen in action – I’ve striven to apply these in my own leadership approach.

6 Ways to Establish Your Subject-Matter Expertise

An email marketing professional recently asked, “How can I stand out in the email marketing industry as an expert even if I’m not known?” This is a great question for anyone trying to kick start a career in any field, and thankfully the internet has made it easier than ever before to establish yourself as…

4 Lessons on Leadership

It has been just over one year since I took on a commitment with the Consumer Fabrics North American marketing team at W.L. Gore & Associates. If you’re a student of management practices, you’ve probably read about how Gore is an organization with a unique culture and a different approach to organizational structure and leadership….

Remote Work & Digital Transformation: Asking the Right Questions

Whether it’s because you, as the leader, spend considerable time on the road (or simply off-site with clients) or because your agencies or vendors are located elsewhere (even when in the same city), you are already dealing with the challenges of partially remotely located teams and human resources.