Viral Marketing: When Coffee is not just Coffee

Web 2.0 affords company a new, more powerful, and direct way to respond to criticisms, and engage directly with its consumers. Let’s use Starbucks as a perfect example. This video has been viewed over 28,500 times, and has over 90 comments. Granted, most of their comments don’t seem positive, but I can tell you the…

Which domain to choose for a startup — a .net or a hyphened .com?

I found this question the other day on LinkedIn Answers, and I thought it would make a good blog post. My recommendations to all my clients has always been and continues to be for the .com domain. There are several technical and usability reasons for these. Technical: Some servers, when set up properly, will send…