I’ll start with declaring that I would consider email a “mature” marketing channel. Yet, there are still many out there trying to figure out how to do email marketing right. After years of experience doing email marketing, I would say that there are 4 key elements to create a winning Email Marketing Program, maximize the…
Month: January 2014
5 Benefits of Email Marketing: Part 1
In June of 2013, I had the opportunity to present a workshop to a group of local small business owners and entrepreneurs in the Cecil County area. The presentation focused around the basic principles of email marketing, and covered basic steps to getting started with email marketing. The presentation is embedded below, but I thought…
The Family & Intentional Leadership
The Family & Intentional Leadership
Intentional New Year Planning: 2 Benefits
It’s a new year, so it’s that time when people start thinking about what they hope and dream 2014 will look like. For years, my wife and I have struggled to find an approach to doing yearly family planning. As our family has grown, the challenges of “winging it” have become more significant. So, last…
500 Words a Day Challenge
Keeping on the theme of it being a new year, I’ve decided to join hundreds of other writers in a 31 day writing challenge. This is my first entry, and as I think about what I hope to get out of this stretching exercise, I can’t help but think about my 2013 stretching exercise (now…